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Sunday, February 12, 2006In-N-Out Genius
As a writer and an editor, I always look at other people's writing very critically. Even though I live with a wonderful writer who was graduated from Columbia's J-school, I find that a lot of contemporary journalism turns my stomach.
Which really means that when I find something so well written that it makes me want to cheer, well, I also want to share it. Enter Joe Christiano's absolutely brilliant essay on the current state of affairs of the In-N-Out burger chain. When I finished it this morning (the article, not the burger), I said to my wife: "That was heroic writing." So check it out for yourself, and let me know what you think. // posted at
12:08 PM //
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4 Comments:
Very interesting article. In-N-Out has it right - happy employees mean happy customers. And it's nice to see a company that doesn't feel that if it's not growing, it's not succeeding.
Interesting. Expansion Should Start in Carnegie.
Of course it's written superbly! Good finding you (and your site) again Jim!
P.S. Don't forget the Fish or the most absurd to-do list ever, to wit:
1. Buy Milk
2. Vote Larouche
3. Kill Satan
I always have to play the kid from The Emperors New Clothes on this one, because In-N-Out,to me, make by far the worst hamburgers I have ever tasted.
Meanwhile, everyone else in the world seems eager to get into a battle of one-upmanship over who likes them more.
Guess I'm not trendy.
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